Hello, I'm Lu.

I'm an Associate Creative Director at Deloitte Digital. I’m based in the Los Angeles Studio, in Manhattan Beach.

Before that I was at Deloitte Digital Australia, in a similar role, leading design projects in private and public sector across Australia. I also used to co-organize of Ladies that UX in Brisbane, a meet up for women in design.

I'm originally from Brazil and I've been working with digital design and online strategies since 2007. I'm passionate about the power of design and technology to improve lives.

I love traveling. I sometimes blog about it (in Portuguese only -  the blog is called JaFui.La - the name means something like I've been there in Portuguese).

Tech plays a big role in my life, but I really appreciate to put my laptop away and spend time outdoors hiking and rock climbing (or trying to). I also recently got my advanced open waters scuba diving license.

The journey

In 2006 I started a bachelors in Communications Sciences (Major in Creative Advertising) at School of Higher Education in Advertising and Marketing - ESPM. As I wasn't interested in mass media, in 2007 I started to make my way to digital and I got my first job, in a local digital agency in Rio. 

In 2008 I moved to Lisbon for a while to study Visual Design at IADE Creative University, with a scholarship program. When I came back to Rio in 2009 to finish my bachelors, I joined Globo.com, the internet division of the biggest media group in South America. 

I worked there for 4 years. I made some good friends and learnt a lot about UX and Scrum. We were over 30 UX designers and 90+ developers. That huge team had of some of the best professionals I know. Supported by Globo, I also did a bunch of training and courses in UX design, presentation skills and agile methodologies. Including a Degree in Usability, Information Architecture and Interface Design from Pontifical Catholic University of Rio de Janeiro.

I left Globo in 2013. I then worked as Senior UX Designer in agencies in Brazil and Australia, where I moved to in 2014 to do a Masters degree at the Queensland College of Art (Griffith University).

In 2015 I left Agencies to Consulting. I started to work at Avanade, a global tech consultancy firm owned by Accenture and Microsoft, acting in 20 different countries.

In 2016 I joined Deloitte Digital Australia. An award winning studio owned by Deloitte, the largest professional services network in the world by revenue and number of professionals. 

As a Design Manager at Deloitte Digital Australia, I led complex design projects in private and public sector, but I also operate further than the delivery level. I’m also involved in scoping design projects, shaping our engagements and resourcing our teams accordingly. I also work on capability development and training programs for our designers - which I’m really passionate about.

In 2018 I had the opportunity to transfer from the Australian firm to Deloitte Digital USA. I moved to California (and dragged my husband and my dog along). I’m currently an Associate Creative Director and Studio Lead, based in Los Angeles.

So far, I’m loving to learn more about the US market - and of course, really enjoying the weather and landscape in California.

Work experience

Agencia Amo

User Experience Specialist
2013/2014 - Rio de Janeiro, Brazil


UX Designer and Information Architect
2009/2013 - Rio de Janeiro, Brazil

For more details, visit my LinkedIn.

Deloitte Digital

Associate Creative Director
Since Sept/18 - Los Angeles, CA - USA

Experience Design Manager
2018 - Australia

Senior UX designer and Researcher
2016/2018 - Australia

Avanade Inc

Experience Designer
2015 - Australia


Head of User Experience
2014 - Australia



Masters of Arts in Visual Arts (Design) 

2014 - 2015 Queensland College of Art / Griffith University - Brisbane, Australia

Specialization in Usability, Information Architecture and Interface design 

2011 Pontifical Catholic University of Rio de Janeiro - Rio, Brazil

Bachelor in Social Communication (creative advertising)

2006 - 2010 ESPM-RJ – School of Higher Education in Advertising and Marketing - Rio, Brazil

Study Abroad Program (Visual Communication)

2008 - 2009  IADE Creative University - Lisbon, Portugal


Ladies that UX

Ladies that UX is the biggest social group for woman in the design in the world. I've started the Brisbane chapter with Nicky Watson and Renee Mellish. The group is in over 50 cities internationally.

To join the Brisbane Ladies, please email brisbane@ladiesthatUX.com. For more information follow @LadiesthatUXBNE or visit ladiesthatux.com



CoderDojo is a global network of free computer programming clubs for young people. The program is for kids from 7 to 17 years old. I used to mentor the youngest ones. They learn principals of programming using a software developed by MIT especially for kids. You don't really need to know any programming language to use it. There are Dojos in more than 60 countries (I strongly recommend you to find one around to you and make a visit). I used to volunteer at the one in the Brisbane Library, Australia.



TETO Brasil (techo.org)

There are around 16 million Brazilians living on extreme poverty (the richest 10% of Brazilians receive 42.7% of the nation's income, while the poorest 34% receive less than 1.2%). So, when living in Rio I used to do volunteer work at TETO (techo), an organisation that mobilises youth volunteers to fight extreme poverty in Latin America.

On the weekends, I used interview families, help to compile all interviews and help to build the pre-builded houses. Beside this, I've also worked with Digital Communications for Teto Brasil to advertise our events, actions and help to find new partners and volunteers.

I proudly support them and I encourage you to do it too.