work

 

My workflow and deliverables vary depending on each project and their necessities, but these are some of my responsibilities as Experience Designer:

  • Strategy and Content: Competitor analysis, business requirements, product structure and strategies and directions for content generation.
  • User Research: User personas, journey mapping, A/B test, investigative user studies, contextual inquire and usability testing or cooperative evaluation (plan and conduct).
  • Information Architecture: Navigation, wireframe, interactive prototypes, labelling systems and functionalities documentation.
  • Executions and Analytics: Support the User Interface Designer to ensure a cohesive and consistent experience, support the developers and validation before launching. After the product goes live, I’m responsible for tracking goals and keep improving the experience.

I worked for different industries such as pharmaceutics, TV and media, government, internet provider, technology consulting, hotel and tourism, fashion brands and some start ups. These are some example of the brands and companies that I have been working with:

 
Deloitte Digital is a global, full-service digital agency. As part of the UX team, my role is to ensure the development of the right product experience for our clients. I've joined Deloitte Digital Australia as a Senior UX Designer and Researcher in 2016.

Deloitte Digital is a global, full-service digital agency. As part of the UX team, my role is to ensure the development of the right product experience for our clients.

I've joined Deloitte Digital Australia as a Senior UX Designer and Researcher in 2016.


Avanade is a global technology consultancy firm owned by Accenture and Microsoft. Present in more 20 different countries, with have 70 offices around the world. I was part of the XD team, in Australia.

With Avanade and Accenture, I worked on projects for the Digital Transformation of the Australian Government, for a national financial service brand and one of the biggest player of the gambling industry in Australia.


I worked for the website of The Voice Brasil (2013), the Brazilian edition of the American reality television singing competition. In Brazil this show is aired by TV Globo. For more details, please visit the project on my Behance.

I worked for the website of The Voice Brasil (2013), the Brazilian edition of the American reality television singing competition. In Brazil this show is aired by TV Globo.

For more details, please visit the project on my Behance.


I participated as intern on the development team for the Big Brother Brazil Season 9 website, working on interface design, project documentation, SEO, editors training and website maintenance throughout the airing of the program. It was in 2009 (the current version of BBB website is not mine). For more details, please visit the project on my Behance.

I participated as intern on the development team for the Big Brother Brazil Season 9 website, working on interface design, project documentation, SEO, editors training and website maintenance throughout the airing of the program.

It was in 2009 (the current version of BBB website is not mine).

For more details, please visit the project on my Behance.


Suncorp is one of Australia's largest banks. They have a Innovation Lab where test new concepts, and the Lab is one of Deloitte Digital’s client. In a very high level, their process is something like they design a concept, test if it’s desirable and possible to build. My role was to support their CX team. I did prototyping, user research (interviews) and usability testing. Unfortunately I can’t disclosure information about the project that I was working on, as per our contract with the Innovation Lab. 

Suncorp is one of Australia's largest banks. They have a Innovation Lab where test new concepts, and the Lab is one of Deloitte Digital’s client. In a very high level, their process is something like they design a concept, test if it’s desirable and possible to build. My role was to support their CX team. I did prototyping, user research (interviews) and usability testing. Unfortunately I can’t disclosure information about the project that I was working on, as per our contract with the Innovation Lab. 

Telstra is the largest telecommunications and media company in Australia. They operate teleco networks and markets voice, mobile, internet access, pay television and other entertainment products and services. Telstra offers their customers several subscriptions as bonuses (Netflix, Stan, AFL subscriptions, movies, etc). That they can watch and use in different devices. I worked on a project to improve the way that their customers browse and subscribe to these services. 

Telstra is the largest telecommunications and media company in Australia. They operate teleco networks and markets voice, mobile, internet access, pay television and other entertainment products and services.

Telstra offers their customers several subscriptions as bonuses (Netflix, Stan, AFL subscriptions, movies, etc). That they can watch and use in different devices. I worked on a project to improve the way that their customers browse and subscribe to these services. 


 FIRJAN System is a network of private nonprofit organisation that promotes business competitiveness, education of industrial workers in the state of Rio de Janeiro. The website had an enormous amount of information to be organised. I worked on it with Agencia Amo  in 2013 and 2014, they just finish developing in 2015, so you check it out online.  For more details, please visit the project on my Behance.

 FIRJAN System is a network of private nonprofit organisation that promotes business competitiveness, education of industrial workers in the state of Rio de Janeiro.

The website had an enormous amount of information to be organised. I worked on it with Agencia Amo  in 2013 and 2014, they just finish developing in 2015, so you check it out online. 

For more details, please visit the project on my Behance.


The Royal Automobile Club of Queensland (RACQ) is a motoring club that provides roadside assistance, insurance, travel, finance and other services to Queensland and its members. The RACQ Insurance is one of the largest providers in Queensland, Australia. I've been involved as designer and researcher, in projects to improve their customer experience.

The Royal Automobile Club of Queensland (RACQ) is a motoring club that provides roadside assistance, insurance, travel, finance and other services to Queensland and its members.

The RACQ Insurance is one of the largest providers in Queensland, Australia.

I've been involved as designer and researcher, in projects to improve their customer experience.


As Queensland’s largest super fund, QSuper wanted to adapt industry learnings and innovate to better serve their members and keep ahead of the evolving Australian superannuation market. Deloitte Digital worked as their partner designing, building and delivering a fully integrated online experience that aimed to reinvent individual member journeys personalised to their stage of life. I was engaged to the project as UX Researcher, interviewing users, designing different User’s Journey Maps and preparing and running the usability testing at the prototype stages. Please find more about it at Deloitte Digital.

As Queensland’s largest super fund, QSuper wanted to adapt industry learnings and innovate to better serve their members and keep ahead of the evolving Australian superannuation market. Deloitte Digital worked as their partner designing, building and delivering a fully integrated online experience that aimed to reinvent individual member journeys personalised to their stage of life. I was engaged to the project as UX Researcher, interviewing users, designing different User’s Journey Maps and preparing and running the usability testing at the prototype stages. Please find more about it at Deloitte Digital.


The globo.com homepage is the most accessed portal in Brazil. It is a gateway to the websites and products of Globo Organisations like globoesporte.com, g1.com.br, etc.globo.com, magazines sites, newspapers as well as TV news programs, soap operas and other TV programs portals. I worked on the homepage in 2011 (the current version in production is not mine). For more details, please visit the project on my Behance.

The globo.com homepage is the most accessed portal in Brazil. It is a gateway to the websites and products of Globo Organisations like globoesporte.comg1.com.bretc.globo.com, magazines sites, newspapers as well as TV news programs, soap operas and other TV programs portals.

I worked on the homepage in 2011 (the current version in production is not mine). For more details, please visit the project on my Behance.


G1 is most accessed news portal in Brazil. I've worked in several projects related to the portal.  The biggest one was The Local News - a partnership made between our TV affiliates and G1, for the purpose of covering the entire country within G1. The portal covers news about approximately 6000 cities in Brazil, all filtered using semantic content.  For more details, please visit the project on my Behance.

G1 is most accessed news portal in Brazil. I've worked in several projects related to the portal. 

The biggest one was The Local News - a partnership made between our TV affiliates and G1, for the purpose of covering the entire country within G1.

The portal covers news about approximately 6000 cities in Brazil, all filtered using semantic content. 

For more details, please visit the project on my Behance.


Atlantica is the biggest privately held hotel network in South America, with more than 80 hotels al over Brazil. They have currently 10 brands, including luxury brands 4Points by Sheraton and Radisson. I worked on two different projects for them, with Agencia Amo.  The development of both of them are currently in progress.

Atlantica is the biggest privately held hotel network in South America, with more than 80 hotels al over Brazil. They have currently 10 brands, including luxury brands 4Points by Sheraton and Radisson. I worked on two different projects for them, with Agencia Amo.  The development of both of them are currently in progress.


Queensland Urban Utilities is the main water provider in QLD, Australia. I've been involved in the design of their customer portal. Mainly responsible for prototyping and Usability Testing. For more details, check the project page on my Behance. 

Queensland Urban Utilities is the main water provider in QLD, Australia. I've been involved in the design of their customer portal. Mainly responsible for prototyping and Usability Testing.

For more details, check the project page on my Behance. 


The Civil Aviation Safety Authority (CASA) is the government department responsible for the regulation of civil aviation, in Australia. In 2016 I worked on a digital tool to improve the interactions between pilots, ground crew, drones operators and  aircraft operators (it's still under development). 

The Civil Aviation Safety Authority (CASA) is the government department responsible for the regulation of civil aviation, in Australia.

In 2016 I worked on a digital tool to improve the interactions between pilots, ground crew, drones operators and  aircraft operators (it's still under development).