Olá! I'm Lu.
I'm an Associate Creative Director at Deloitte Digital, based in Los Angeles, CA.

 

Skills

PRODUCT STRATEGY

Competitor analysis, business requirements, product structure and strategy plan.

 

INTERACTION DESIGN

Wireframes and interactive prototypes.

 

USER RESEARCH

Personas, A/B test, investigative user studies, contextual inquiry and usability testing.

 

FACILITATION AND TRAINING

Workshops with users or stakeholders (plan and conduct). Design training (prepare and conduct).

INFORMATION ARCHITECTURE

Card sorting and IA workshops, navigation and web-ontology.

 

ANALYTICS AND IMPROVEMENTS

Track data to keep improving the product and the user experience. 

 

SCOPING AND TENDERING

Proposal writing, define approach, timeline, scoping and pitching.

LEADERSHIP

Managing cross-discipline teams, working in collaboration across all design lifecycle.