I'm Lu. I'm a Brazilian UX designer currently based in Australia. I’m also a bit of a traveler.

I've been working with digital design and online strategies for about 10 years, 8 of them focusing in  in User Experience Design, Customer Research and Usability. In 2016 I joined Deloitte Digital as a Senior UX designer and researcher. If you have any interest to work at Deloitte Digital, get in touch! We are always looking for good UXers :)

I got into UX working as intern in digital agencies in Rio, on my Uni days. In 2008 I moved to Lisbon for a while (with a uni scholarship program). When I came back to Rio I joined, the internet division of the biggest media group in South America, where I learnt a lot about UX. 

I then worked as Senior UX Designer in agencies in Brazil and Australia, where I was doing my Master's degree. During the Master's I started to work full time at Avanade, a global tech consultancy firm owned by Accenture and Microsoft, acting in 20 different countries. At the start of 2016 I joined Deloitte Digital. An award winning studio owned by Deloitte, the largest professional services network in the world by revenue and number of professionals. 

I hold a Master's Degree in Design from Queensland College of Art (Griffith) and a Degree in Usability, Information Architecture and Interface Design from Pontifical Catholic University of Rio de Janeiro. My bachelor is in Communications Sciences (Major in Creative Advertising and Minor in Marketing) at School of Higher Education in Advertising and Marketing - ESPM  and at IADE Creative University, in Lisbon, where I studied Visual Design with a Study Abroad Program Scholarship for a semester.

I'm passionate about traveling and I sometimes blog about it (in Portuguese only -  the blog is called JaFui.La - the name means something like 'I've been there" in Portuguese). Although we live in a connected world, I really appreciate spending time outdoors hiking and rock climbing.

I like working on challenging projects designing friendly and useful interface solutions.



TETO Brasil (techo)

Fortunately, that I was born in a wealthy family, but there are around 16 million Brazilians living on extreme poverty (the richest 10% of Brazilians receive 42.7% of the nation's income, while the poorest 34% receive less than 1.2%). So, when living in Rio I used to do volunteer work at TETO (techo), a nonprofit organisation that mobilizes youth volunteers to fight extreme poverty in Latin America. I proudly support them, and I encourage you to do it too. You can either make one donation or do it monthly.

Cancer council queensland

Cancer is a big issue in Australia, especially skin cancer. Two in three Australians will be diagnosed with skin cancer by the time they are 70. Queensland has the highest rate of skin cancer in the world. For this reason, here in Australia I support the Cancer Council, a nonprofit organisation that is committed to providing Queenslanders with the best possible prospects of preventing, detecting, effectively treating and surviving a cancer diagnosis. You can either make one donation or do it monthly.